Sanrio has been collaborating with quite a few companies and the latest is Yogurtland (see “Sanrio + Yogurtland = Friends Forever!”). My local Yogurtland is now decorated with Sanrio characters: Hello Kitty, Keroppi, Chococat, and My Melody. The cups and spoons have Sanrio characters for a limited time. The collaboration between Sanrio and Yogurtland also includes products only available at Yogurtland. There are stuffed characters, keychains, and a t-shirt. I picked up a keychain on my latest visit.
My favorite was Pochaco. :)